Upfront Disclosure: Site should be upfront with all information that relates to the customer experience.ģ. Design Quality: Site organization and visual design are important factors.Ģ. There are 4 credibility factors in trustworthiness in web design:ġ. It'll lead them to a full-page comparison chart where users can still make purchases and convert.ĭesign Process: UX Analysis on Existing Landing Page For users who want to compare the plans in details, they can click on the "Compare All Plans" link below. Since most users can only focus on one thing at a time, especially on small devices, I simplified the pricing chart on mobile. The tab design allows users to navigate the page and browse content freely which is suitable for all users with different mindset. It contains the extracted, essential information from Tablet and Desktop with faster loading time. I was able to create an intuitive experience just for mobile yet cohesive with Tablet and Desktop. We decided to keep the dedicated mobile site but redesign the page. As mobile is taking off, we want the ultimate mobile experience. The design from Desktop to Tablet is responsive. With the lack of responsive experience and the new Norton LifeLock branding standard/context of current landing page design, users get confused and we're missing an important opportunity to lift conversion rate. According to the current data, the traffic is about 50% Desktop and 50% Mobile. There are four main paths where users land on this page. With the merging of these two brands, products, and strategy change, the brand/non-brand landing page needs to be redesigned and updated featuring new products and reflect new branding standard. New cyber security products are developed and released combining Norton Antivirus, LifeLock Identity Theft Protection, and VPN for online privacy. As a result of the acquisition of LifeLock, Norton and LifeLock are now one company and one brand.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |